We have all heard that there is only one chance to make a first impression. That is so important in the recruiting world.
As a recruiter, one of your biggest jobs after you find a potential candidate is to make what I call a marketing package. This usually entails two things, the resume and the write up.
The first thing I do is scan the resume for any potential flags.These flags could be anything depending on the client. Common things could be spelling errors, formatting errors, etc. Other things to look for are things like employment dates, is contact information on there, and more. In most cases the client expects that the candidate has their location, email, and phone number on their resume. Make sure that is on there.
The write up
Write up's are client dependent. In many cases it is just a summary of the candidate's experience level as it pertains to this job. This is your opportunity as a recruiter to sell the candidate. So make sure it is good and relevant to the job. This is also your opportunity to address future questions. For example, if the position is in Seattle and the candidate lives in Louisiana. Make sure to address this issue in the write up. For example, state why the candidate is willing to relocate to Seattle and if the candidate is willing to pay for interview expenses.
The write up is also the place to address salary issues. If the client asks for salary and salary expectations- and many time if they don't. This is the place to do it.