There are two types of deals. Retail and Inside. Retail deals are advertised out there to everyone. They are generally not the best deals because the best deals have been sorted out already and taken by someone else. That is called an inside deal. Inside deals are the ones where you get a phone call from someone and say, hey I got a deal for you and I am giving you the deal because I know you and I know you can deliver.
Regular people focus on retail deals. The rich and smart focus on putting themselves in a position to get the inside deals.