Seth Godin bring up a good point on the difference between hiring and recruiting. He says that
"Hiring is what you do when you let the world know that you're accepting applications from people looking for a job.
Recruiting is the act of finding the very best person for a job and persuading them to stop doing what they're doing and come join you."
Another way to look at it is hiring is order taking and recruiting is sales. Order taking is easy. People goto your store and then they decide wheter to purchase your product or not. Your job is to accept their cash. Sales is more persuasive. In sales, someone probably already has the product or service your have, just from someone else. Your job, is to show them your product and persuade them to goto yours.
Recruiting is more difficult than hiring and takes a different skill set. Do you understand the difference? And if so are you willing to do what it takes to make your or your organization better in recruiting?