I attended a sales training program over 10 years ago. The trainer was an expert car salesman trainer but the message he taught us that day can be applicable to almost any type of sales situation. He said that a car salesman will sell an average of one car for every 3.5 potential customers that he shows a car. A car salesman can work all day and become an expert in the mechanics of the car, or he can become an expert in doing a walk through or presentation of the car. But no matter how good he is in those areas, he will not sell a car unless he actually see customers. So you see, it's a numbers game. If he only sees 3.5 customers a week, he'll sell an average of one car a week. If he sees 7 customers a week or twice of 3.5, he'll sell an average of two cars a week. But what if he focused on increasing the number of customers he sees. Instead of seeing 7 customers a week, he focuses on getting to a point where he sees 7 customers a day. Then, guess what the number of cars he sells on the average will increase from 2 a week to 2 a day.
The same numbers game works for other sales type industries- not just car sales. This includes recruiting. I found out that recruiting is a numbers game. No matter what type of positions you recruit for, there is a certain average number of candidates that you will have to submit in order to get a placement or an offer.
I suggest that whatever type of recruiting you do, figure out that number.
In most corporate recruiting type of situations, I found out that the number is most likely about one offer for every 7 submittals. In agency recruiting, the numbers increase much more. A recruiter will probably have to submit 30-40 candidates to get one placement.
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