It's election time. The time when politicians try to be something for everybody. Can a politician really keep taxes low for everyone while at the same time increase services for everyone that want it?Can a politician really promise ending the war quickly yet effectively defeat terrorists. Can a politician really say they want a smaller government to some people then tell another group that government should play a bigger role?
Seth Godin says "To really stand for something, you must make difficult decisions, mostly about what you don't do. We don't ship products like that, we don't stand for employees like that ("you're fired"), we don't fix problems like that."
In other words you can't please everyone. You gotta be able to say what you don't do as easily as you say what you do.
I don't work with people (this includes clients) I don't like or trust)
I won't take business if it compromises my integrity
I won't invest in something just because people tell me it's a bad time to do so