"You don't have a second chance at a first impression." We've all hear that oh-so-true maxim about the importance of making a positive first impression. Here's another quote along those lines: "the first 30 seconds sets the tone for the next hour." What this means is that 30 seconds into the initial conversation that two people have, someone already makes an impression about the other person that hold for the rest of the next hour or two. If that first 30 seconds is positive the impression of the other person will be positive. If that first impression is negative, the impression of the other person will be negative. If that first impression is impression is so important why don't recruitng organizations spend more time fine tuning that initial message or conversation to the candidate so that the candidate gets the correct message that the organization wants them to receive?